Download ebook Qualitative Methods in Business Research : A Practical Guide to Social Research
Download ebook Qualitative Methods in Business Research : A Practical Guide to Social Research
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Author: Anne Kovalainen
Page Count: 376 pages
Published Date: 09 Dec 2015
Publisher: Sage Publications Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781446273395
File size: 42 Mb
Download Link: Qualitative Methods in Business Research A Practical Guide to Social Research
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This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: *Explores the challenges of working with qualitative data *Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: *The role of digital tools and social media, and how you can use them for data collection *3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: 'Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Read online Qualitative Methods in Business Research : A Practical Guide to Social Research Buy and read online Qualitative Methods in Business Research : A Practical Guide to Social Research Download and read Qualitative Methods in Business Research : A Practical Guide to Social Research for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Qualitative Methods in Business Research : A Practical Guide to Social Research ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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Qualitative Methods in Business Research : A Practical Guide to Social Research. Anne Kovalainen
Author: Anne Kovalainen
Page Count: 376 pages
Published Date: 09 Dec 2015
Publisher: Sage Publications Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781446273395
File size: 42 Mb
Download Link: Qualitative Methods in Business Research A Practical Guide to Social Research
---------------------------------------------------------------
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: *Explores the challenges of working with qualitative data *Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: *The role of digital tools and social media, and how you can use them for data collection *3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: 'Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Read online Qualitative Methods in Business Research : A Practical Guide to Social Research Buy and read online Qualitative Methods in Business Research : A Practical Guide to Social Research Download and read Qualitative Methods in Business Research : A Practical Guide to Social Research for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Qualitative Methods in Business Research : A Practical Guide to Social Research ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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